Kevin Grimes, Esq.

President & Co-Founder | General Counsel

Kevin Grimes is a powerhouse in the legal world, with 35 years of corporate law expertise that have set the gold standard in compliance and strategy. As a former Navy JAG attorney, he has honed his precision and discipline to become an unrivaled expert in FDA and FTC law, specializing in the Direct Marketing and MLM industries.

Kevin’s impact is legendary—he has represented over 1,500 companies, including billion-dollar icons like Melaleuca and Herbalife, guiding them to navigate complex regulations and achieve global success.

Now, as President and General Counsel of Boo-yah!, he brings his unparalleled knowledge, passion, and leadership to revolutionize the industry.